Do You Need VR For Your Business?
There is no doubt that 2016 is a big year for Virtual Reality. Facebook is coming out with Oculus, Sony will debut Morpheus and HTC is partnering up with Valve to release Vive. Each company has made deep financial commitments to the success of their individual platforms and will be... Read More [ Read More ] about Do You Need VR For Your Business?
4 Guidelines for Branded Snapchat Geofilters
Snapchat has done well for itself by providing users with unique methods of sharing content. One of their most useful features goes widely unnoticed by the businesses looking to grow their millennial audience. That feature is Snapchat Geofilters. Geofilters are graphic overlays, available at the swipe of finger; a quick bit... Read More [ Read More ] about 4 Guidelines for Branded Snapchat Geofilters
Yes. It can’t be avoided anymore. Snapchat, a social network made famous for its vanishing video and image messaging, announced it has reached 6 billion daily views. That may not be anywhere near Facebook’s 8 billion video views per day, but keep the following data points in mind: In May... Read More [ Read More ] about Do You Have To Snapchat?
Why The New York Times Cares About Carboard
The New York Times recently announced a partnership with Google to give away one million Virtual Reality headsets to their subscribers. The concept of virtual reality caught the imagination of the nation in the ’90s, with the popularity of films like The Lawnmower Man. But – much like the beloved... Read More [ Read More ] about Why The New York Times Cares About Carboard
Have You Made and Kept a Friend Online?
This is my new favorite question for potential hires and interns. Have you made and kept a friend online? Telepresent relationships are at the core of what marketing is all about and I can’t think of a better metric for media fluency. 57% of teens today have friends they’ve made... Read More [ Read More ] about Have You Made and Kept a Friend Online?
Hybrid cars had a problem. They delivered astonishing gas mileage, but to gain the full benefits the driver had to be gentle on the accelerator. Fast starts burn gas and the electrical engine didn’t engage until the car reached cruising speed. Drivers like to gun it. Cars are sold on... Read More [ Read More ] about Gamify Your Product
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