We take a multi-tiered approach when developing a new project, working with clients to find the best strategy for their business at each key step. Learn more about our strategic approach to web development:
First, we take a holistic view of your company and its place in the market. Once we’ve mapped a complete picture of your goals, we analyze your customer base and all relevant competition. The discovery period ensures our efforts stay consistent with your buyer personas and enables us to take an incisive approach to all future projects you pursue with us.
UX AND STRATEGIC PLANNING
Creating an effective user experience is the backbone of a successful website, and it’s what we specialize in. In this phase, we develop the navigation tiers and then wireframe out how pages will appear on desktop and mobile.
Once the site functionality has been established, it’s time to work on brand representation. The website should wow visitors from the moment they land on the page. We start by providing multiple concept mock-ups for your homepage. Once we’ve narrowed in on approach you love, we layer in the responsive design that ensures your final product will be as functional as it is elegant.
CODING AND DEVELOPMENT
The majority of our websites are built on the WordPress platform. We create custom themes that match the design that we’ve created for your new website. This allows for maximum coding flexibility, security and a full-featured Content Management System. This means that after launch, updating your own website with fresh and engaging content will be as easy as composing an email.
Before the website goes live, we thoroughly test the project internally, then pass it over to your company for review, adjusting and addressing any issues as necessary. During this phase we provide back-end training sessions, so you’ll have the opportunity to test drive the site in preparation for launch.
Once the website has been approved, we push the site live. In order to ensure a smooth transition for return visitors, we also set old URLs to redirect to the homepage or to their new counterparts. This ensures that all the traffic you’ve developed over the years can still find you, no matter what method people used to get to your site.
Launch isn’t the end of a project at Zbra Studios. Refinement is key to any successful strategy, and we provide a 30-day post-launch maintenance plan where we’ll make updates and adjustments to the website.
Now you have a website, it’s time to put it to work. Using A/B testing, key partnership development and conversion optimization, we’ll help you make the most of your online presence.