Why The New York Times Cares About Carboard
The New York Times recently announced a partnership with Google to give away one million Virtual Reality headsets to their subscribers. The concept of virtual reality caught the imagination of the nation in the ’90s, with the popularity of films like The Lawnmower Man. But – much like the beloved... Read More [ Read More ] about Why The New York Times Cares About Carboard
Have You Made and Kept a Friend Online?
This is my new favorite question for potential hires and interns. Have you made and kept a friend online? Telepresent relationships are at the core of what marketing is all about and I can’t think of a better metric for media fluency. 57% of teens today have friends they’ve made... Read More [ Read More ] about Have You Made and Kept a Friend Online?
Hybrid cars had a problem. They delivered astonishing gas mileage, but to gain the full benefits the driver had to be gentle on the accelerator. Fast starts burn gas and the electrical engine didn’t engage until the car reached cruising speed. Drivers like to gun it. Cars are sold on... Read More [ Read More ] about Gamify Your Product
Buyable Pins Could Turn Pinterest into a Power Player
Currently if I find something I want to buy on Pinterest, I click the link, zip off to another site and make my purchase. There are three problems with this arrangement: 1) I have to click more buttons to get what I want 2) Pinterest gets nothing from the exchange... Read More [ Read More ] about Buyable Pins Could Turn Pinterest into a Power Player
What to Do With Twitter Losing Steam
Twitter is fading because of end users like me. We’ve followed too many people. Twitter lists help a little but even I default to my main Twitter feed because… meh. I could clean up my feed so I only follow people who I actually care about. But I don’t. I’d... Read More [ Read More ] about What to Do With Twitter Losing Steam
Overcome the Kickstarter Trust Hump
The first major hurdle every Kickstarter faces is something I like to call the “Trust Hump.” Your Kickstarter is awesome, what you’re trying to do is amazing and what you’re offering backers is unparalleled. So why don’t people jump on board? Trust Hump: the awkward phase between the launch of... Read More [ Read More ] about Overcome the Kickstarter Trust Hump
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