In the first quarter of every year, the Dodgers announce the new slogan that will encapsulate advertising, marketing and digital campaigns for the new season. Last year it was the staccato “Live. Breath. Blue.” (Punctuation enthusiasts rejoiced, as sports teams usually overlook the lowly period in favor of the exclamation... Read More [ Read More ] about We Love LA
The Marketing Missteps of Google Glass
This January, less then three years after it began, Google announced they were closing their Explorer Program and the accompanying version of Google Glass. According to Google, it’s all part of moving forward. They insist the program was a success and the time has come to move on to the... Read More [ Read More ] about The Marketing Missteps of Google Glass
4 Reasons Apple Watch Is A Win for Marketers On Twitter
If this month’s CES conference has confirmed anything, it’s that 2015 will be the year of wearable electronics. Ever since Pebble launched with a $10 million Kickstarter back 2012, the race to dominate the nonexistent smartwatch market has been at full sprint. Three years later, we’re about to see who... Read More [ Read More ] about 4 Reasons Apple Watch Is A Win for Marketers On Twitter
Launch Your Product With 3rd Party Bloggers: Part 1
It’s time. You’ve spent months in R&D and the product is ready. Finally. After feverishly perfecting the user experience, everyone from shipping to the legal department has signed off. Now your job becomes simple. Tell the world to buy it… as cost effectively as possible. Enter the blogger. As a... Read More [ Read More ] about Launch Your Product With 3rd Party Bloggers: Part 1
6 Cinematic Gimmicks for Branded Vines
The advice we give to any brand looking to make headway on social media is simple: Be more human. And, right now, the best platform to show off those human bonafides is called Vine. Just as Twitter created value for its users by limiting the length of a post to... Read More [ Read More ] about 6 Cinematic Gimmicks for Branded Vines
11 Things We Love About Working in Los Angeles
Before we start, I should warn you: this list isn’t built from quantitative analysis of the city’s pros and cons. There was no polling, no questionnaires, no data collected. Below are the haphazard results of an offhanded conversation with a Los Angeles client who received an opportunity to move their... Read More [ Read More ] about 11 Things We Love About Working in Los Angeles