G DPR Troubles, Gendered Branding and Split Testing
How GDPR is Failing
By Matt Burgess from Wired
- “It was never likely that GDPR fines and enforcement were going to flow quickly from regulators—in competition law, for instance, cases can take decades—but four years after GDPR started, the total number of major decisions against the world’s most powerful data companies remains agonizingly low.”
- “A glut of early and complex GDPR complaints has led to backlogs at regulators, including the Irish body, and international cooperation has been slowed down by paperwork. Since May 2018, the Irish regulator has completed 65 percent of cases involving cross-border decisions—400 are outstanding, according to the regulator’s own stats.”
- “Massé, from Access Now, says a small amendment to GDPR could significantly address some of the biggest current enforcement problems. Legislation could ensure data protection authorities handle complaints in the same way (including using the same forms), explicitly lay out how the one-stop-shop should work, and make sure that procedures in individual countries are the same…”
Modern Period Brands Used to Blend In. Now, Like Everything Else, They’re All About Standing Out
By Rachel del Valle from Eye On Design
- “Gendered branding has been on the wane for years, but it’s not just the way brands look that can be alienating to consumers — it’s the way they sound, too. Not everyone who menstruates identifies as a woman, and today, more brands recognize that.”
- “In 2020, Rosas launched Period.Shop, an online store with a tight edit of products, mostly menstrual cups and disks, sourced from around the world. Her number one criterion for inclusion on her site is proprietary design. Rosas says that white-labeling — the practice of buying a product from a manufacturer and putting a brand name on it — is a big problem in the industry.”
- “There are only so many ways to design products that serve the same function. But there are infinite ways to market them.”
How Is SEO Split Testing Different from CRO Testing?
By Matthew Hepburn from Semrush Blog
- “In CRO testing (sometimes called CRO user testing or CRO A/B testing), you duplicate a web page or an email, changing one element. You can then send traffic to both versions of the page or email. The comparative conversion rates then reveal which version provides a better conversion rate. “
- “In SEO split testing (sometimes called cohort SEO split testing), we test a change across a group of URLs in the variant group compared to a control group with the intent of looking for a statistically significant result.”
- “In this post, we will discuss the differences between CRO (conversion rate optimization) testing and SEO split testing. This thorough overview can help you determine if SEO split testing fits into your SEO strategy.”
Nick Cotton is a project manager based out of Los Angeles, California. He’s got a background in the entertainment industry, and uses his talent at online messaging to extol the virtues of content marketing, interactive fiction and sentences measuring 280 characters or less.
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