PuroClean Franchise

Overview
PuroClean is a leading property restoration franchise that helps homeowners and businesses recover from water, fire, mold and biohazard damage.
The recession-resistant business gives local franchise owners access to multiple revenue streams, national insurance accounts and comprehensive training.
For this project, PuroClean needed a new franchise recruitment website to showcase their business opportunity to potential franchise owners. The client requested that the platform clearly outlined investment costs, available territories and growth potential, while distinguishing the franchise recruitment experience from their consumer restoration website.
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Key Takeaways
Designed and developed a custom theme for their new recruitment website
Strategized efficient lead capture with CRM integrations
Paired sleek visual aesthetic with refreshed existing branding
Introduced intuitive browsing techniques
Implemented dynamic mapping tools to turn qualified candidates into future franchise owners
