Dream Vacations Franchise
Overview
A division of World Travel Holdings, Dream Vacations is one of the largest leisure travel companies in the United States and is highly regarded as the travel industry’s best home-based travel agency.
In the last 30 years, Dream Vacations’ at-home travel agent business model has grown to include more than 2,000 franchise owners. Dream Vacations separated from their existing concept and wanted to restructure their brand to tailor to two different audiences – franchise owners and advisors – and the franchise site was to be tailored to people who wanted to start their own at-home travel agency. Zbra Studios created an updated website to modernize the brand’s look and feel and better funnel franchise leads while improving the overall user experience.
UPDATED
MESSAGING & UX
Grew
FRANCHISEE
LEAD PIPELINE
Key Takeaways
Restructured messaging on website to reach modern day persona and grow franchisee pipeline
Crafted a new navigation structure to help clearly funnel visitors toward the conversion point
Optimized website for SEO and provided a complete content overhaul to focus on franchisee targeting
Designed lead-generating landing pages for different verticals, with tracking integrated into the client’s CRM
Updated site with refreshed branding to boost engagement and sustain user interest
Awards
Grand Prize for Best Landing Page from NYX Awards
Gold Award for Website Design from Digital Excellence Awards
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