FirstLight Home Care

Project Description

With locations across the United States, Zbra Studios worked with FirstLight Home Care to create a fresh take on current branding and a new website network for corporate and local users alike. With the focus on a seamless, easy-to-use site for various personas, corporate and local messaging successfully paired for the best experience and feel.

A new main corporate brand website was first emphasized, then Zbra Studios built a multi-microsite ecosystem for all individual franchisee locations nationwide to tailor their sites to what services and resources were available and more.

What We Did

• Curated dynamic imagery and created custom iconography to better visually represent the current brand
• Created over 150+ branded microsites for all individual franchisees
• Helped with company messaging updates, services and offerings messaging throughout the new site
• Optimized the website for SEO and SEM, focusing on a simplified and effective conversion funnel, bettering their new-user experience
• Created new landing pages and conversion opportunities to excel marketing reach
• Migrated and optimized existing marketing materials, including blog posts and local resources
• Curated strong new testimonials and success stories to strengthen brand authority and credibility on the site