Dream Vacations Franchise
Project Description
A division of World Travel Holdings, Dream Vacations is one of the largest leisure travel companies in the United States and is highly regarded as the travel industry’s best home-based travel agency. In the last 30 years, Dream Vacations’ at-home travel agent business model has grown to include more than 1,600 franchise owners.
Dream Vacations separated from their existing concept and wanted to restructure their brand to tailor to two different audiences – franchise owners and advisors – and the franchise site was to be tailored to people who wanted to start their own at-home travel agency. Zbra Studios created an updated website to modernize the brand’s look and feel and better funnel franchise leads while improving the overall user experience.
What We Did
- Restructured messaging on website to reach modern day persona and grow franchisee pipeline
- Highlighted the successes of the franchise presence visually
- Updated colors, photos, graphics, as well as outdated content
- Optimized website for SEO and provided a complete overhaul to focus on franchisee targeting
- Created a central webinar platform for conversions
- Matched company brand goals in all updates
- Migrated all reviews, PR write ups and blog content from old to new platform
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