When we walk, our feet guide the body as it tips over. When we run, our feet direct the momentum as the body hurtles forward. Both methods get us places, but to meet ambitious goals, business operators have to accept the inherent risk of an all out sprint. If you... Read More [ Read More ] about Get Ahead of Yourself
Hybrid cars had a problem. They delivered astonishing gas mileage, but to gain the full benefits the driver had to be gentle on the accelerator. Fast starts burn gas and the electrical engine didn’t engage until the car reached cruising speed. Drivers like to gun it. Cars are sold on... Read More [ Read More ] about Gamify Your Product
Launch Your Product With 3rd Party Bloggers: Part 2
It’s time for “Part 2 of Launch Your Product With 3rd Party bloggers.” If you haven’t read Part 1 yet, let’s do a quick summary: Establish your calendar – Before you contact anyone, know your deadlines. Research what your customers read – Build a clear idea of who your... Read More [ Read More ] about Launch Your Product With 3rd Party Bloggers: Part 2
Launch Your Product With 3rd Party Bloggers: Part 1
It’s time. You’ve spent months in R&D and the product is ready. Finally. After feverishly perfecting the user experience, everyone from shipping to the legal department has signed off. Now your job becomes simple. Tell the world to buy it… as cost effectively as possible. Enter the blogger. As a... Read More [ Read More ] about Launch Your Product With 3rd Party Bloggers: Part 1
Reinvent Your Product Without Changing A Thing
Old Spice has been around since 1934. Originally made for for women, Old Spice has undergone countless changes to become one of the most dominant brands in men’s grooming products. But no shift was quite as dramatic as the approach executed by Wieden+Kennedy in 2010 with the “Smell Like a... Read More [ Read More ] about Reinvent Your Product Without Changing A Thing
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