S EO Anatomy, Accounting for Color and Text Me
The Anatomy of the Perfect SEO Report
By Melissa Fach from SEMRush
- “It is all about reporting on the metrics that matter and effectively communicating progress against predefined KPIs, as well as effectively providing commentary on what has contributed towards successes, what hasn’t been so effective, and activities that have been undertaken.”
- “The trick to successful SEO reporting is to clearly showcase the metrics that mean the most to the business and the project in question. The reporting needs of a local business for their local SEO strategy will be very different from an online store and their eCommerce SEO strategy.”
- “At the end of the day, we run SEO campaigns to increase website traffic and associated conversions to generate leads or make sales — meaning that these are the end goal. We should be reporting on conversions; otherwise, we are really only reporting on part of the picture.”
Color Craft & Counterpoint: A Designer’s Life with Color Vision Deficiency
By Noah Glushien from A List A Part
- “Statistically, 1 out of every 12 men and 1 out of every 200 women have a color vision deficiency. Across the world, approximately 300 million people are color blind. Those are significant numbers to factor in, especially if all those users are hampered by usability issues.”
- “Carefully plan your color palette—not for those who are color blind, but for everyone. Always keep in mind that ALL the information you provide in your product needs to be easy to recognize and easy to understand by anyone who touches it. We can get too familiar with what we’re doing and forget that information is delivered in multifaceted ways, so we need to be mindful of what’s specifically being conveyed by color.”
- “Don’t rely on colorblind simulators alone. I could write an essay about this topic. Those simulators are not accurate enough to give you a proper understanding of color vision deficiencies.”
Text messaging is the most effective marketing channel most retail brands aren’t using
By Greg Sterling from Marketing Land
- “Average email open rates for retail marketers are just over 18%, but more than 90% of text messages are opened by recipients – typically within minutes.”
- “Numerous direct-to-consumer brands are using it as well. Promotions, shipping notifications, shopping cart abandonment, customer service and reminders (e.g., coupon about to expire) are among a versatile array of use cases for text messaging.”
- “Using email and SMS together can be extremely effective and have a kind of multiplier effect. Indeed, SMS is not a replacement for email but a complement to it. SMS can also be a key component of a personalization strategy for retailers.”
Nick Cotton is a project manager based out of Los Angeles, California. He’s got a background in the entertainment industry, and uses his talent at online messaging to extol the virtues of content marketing, interactive fiction and sentences measuring 280 characters or less.
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