R estore Identity, Stop Vanity and Why Copyright is Hard
It’s time to restore identity and trust to digital communications
By Len Shneyder from Marketing Land
- “There are a number of other technologies and initiatives aimed at ensuring trust. For me, as someone who appreciates the history of digital communications, it’s interesting to see all of these efforts trying to accomplish something that was invented more than 50 years ago: caller ID.”
- “Spoofing is why the communications industry is now starting to roll out a new technology known as SHAKEN/STIR. SHAKEN/STIR stands for ‘Secure Handling of Asserted information using toKENs’ and ‘Secure Telephony Identity Revisited.’”
- “The process is very similar to how websites currently handle trusted communications. Certification authorities (CAs) issue digital certificates verifying the authenticity of websites and their content. As a result, a user knows they are visiting a legitimate website, as opposed to one that has been setup to capture or steal information.”
How to stop vanity marketing from killing your startup
By Dick Talens from TechCrunch
- “Vanity marketing is a tempting investment for a company. It’s got some vague, ephemeral yet satisfying results — you’ve got a big party, you’ve got a wrapped Humvee, you’ve got something cool to point at, and perhaps you’ll achieve the mythical ‘virality’ that gets a particular thing 10,000 shares or retweets.”
- “If premature scaling is the leading killer of startups, marketing is the symptomless cancer that leads to its demise. Marketers with abundance ingrained into their mindset will spend until those resources are no longer there.”
- “The boring, consistent marketing you can do — that you can analyze, that you can truly understand the effect of — is so much less interesting than the big, shiny objects. It might not look as impressive, but it’ll work. And it’ll teach you to succeed anywhere.”
A Graphic Designer’s Guide to Copyright
By Madeleine Morley from Eye on Design
- “Sure, what you make is the outcome of creative decisions. You will get copyright. But yours is not the only copyright you need to account for. From a legal standpoint, graphic design is interesting exactly because authorship is always mixed.”
- “Paying for your services does not automatically grant your clients copyright. The copyright remains yours. This might seem counterintuitive but, theoretically, the client will have to ask your permission to reproduce the design!”
- “…while you can assign copyright, you cannot sign away your moral rights. This means you can always ask to be properly credited. Your contract can, however, contain a clause in which you promise not to exercise your moral rights.”
Nick Cotton is a project manager based out of Los Angeles, California. He’s got a background in the entertainment industry, and uses his talent at online messaging to extol the virtues of content marketing, interactive fiction and sentences measuring 280 characters or less.
FOLLOW