G uide to Privacy, Cookie Default and E-A-T Google

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Nick Cotton Jun 14, 2019
A marketer’s guide to the California Consumer Privacy Act
By Len Shneyder from Marketing Land
  • “In 2018, Californians passed the California Consumer Privacy Act (CCPA), a sweeping set of laws to control the collection, storage and sale of California residents’ data. The law is actively being debated and amended in California’s legislature as lawmakers, lobbyists and the private sector hone in on amicable language ahead of the July 1, 2020, start of enforcement or six months after the final regulations are published.”
  • “More and more states are taking an active role in protecting their residents’ data is amicable; however, the burden on businesses to comply with 50 different sets of breach notification policies and potentially 50 different privacy laws – not to mention international requirements, data to prove consent, opt-in and verified requests for disclosure – creates a multilayered and complex problem.”
  • “The best advice for marketers is to focus on the toughest privacy frameworks and work back from there, with the understanding that being compliant with GDPR will not make you CCPA compliant or vice versa.”
Firefox Web Browser Now Blocks Third-Party Tracking Cookies By Default
By Mohit Kumar from The Hacker News
  • “Mozilla has finally enabled ‘Enhanced Tracking Protection’ feature on its Firefox browser by default, which from now onwards would automatically block all third-party tracking cookies that allow advertisers and websites to track you across the web.”
  • “From now onwards, the ‘Enhanced Tracking Protection’ setting will come enabled by default for new users who download and install a fresh copy of Firefox, while existing users can either enable the feature manually or wait for Mozilla to activate the feature for all users in the coming months.”
  • “Google recently also announced its plans to offer a new mechanism in its Chrome browser that will enable users to block third-party cookies, while keeping some amount of web tracking alive. However, since Google survives off of targeted ads, Chrome is likely to continue lagging behind Mozilla Firefox and Apple Safari.”
E-A-T and SEO: How to Create Content That Google Wants
By Ian Booth from Moz
  • “To rank well on Google, you need to nurture your brand by building its expertise, authority, and trustworthiness — which is exactly what E-A-T stands for!”
  • “YMYL is a quality rating for content that stands for ‘Your Money or Your Life. Google doesn’t just care about delivering the most relevant information — they also want to deliver the correct information.”
  • “It may come as bad news for those in the game for a quick win, but expertise, authoritativeness, and trustworthiness take time to build and nurture, with no real shortcuts; this is important to remember. Long gone are the days where you can pop-up overnight and take over Google’s results pages. The E-A-T criteria, by definition, means incrementally growing a brand and a positive online presence in a natural way.”

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