A pples ARKit, Instapage Landing Pages and Firefox’s Second Chance
Here’s the news we’re talking about around the Zbra Studios water cooler. We’ve provided key bullet points from each article for the speed readers out there.
Apple’s ARKit and the Future of AR
By Michael Quoc from ReadWrite
- “The mobile AR software wave is the main reason people are paying attention to AR. Mobile software makes AR accessible to anyone with a smart device.”
- “We’ve been hearing about AR and VR for years, so why the sudden explosion? Apple’s ARKit is now available on all iPhones thanks to the release of iOS 11 this fall, which means it could be on up to 400 million devices by the end of 2018.”
- “Apple’s release of ARKit is huge for brands. They can now create AR apps to promote their products, encourage adoption, and drive more sales.”
Instapage raises $15M to make landing pages smarter
By Anthony Ha from Tech Crunch
- “Landing pages might not sound like the most exciting problem for a startup to tackle, but Tyson Quick, founder and CEO of Instapage, said that they’re a real issue for marketers.”
- “Quick said. ‘All this technology has made it so the ad-buying side has sophisticated targeting and relevancy. And once you capture a lead, you’ve got marketing automation that pushes them into your CRM. It’s the point of conversion that’s missing.’”
- “Instapage now has more than 15,000 customers who are seeing average conversion rates above 22 percent.”
It’s time to give Firefox a fresh chance
By Vlad Savov from The Verge
- “Chrome has outgrown its competition in a way that’s unhealthy. My colleague Tom Warren already detailed the deleterious effects of Chrome’s outsize influence, with web developers optimizing and coding specifically for Chrome (and Google encouraging the practice),”
- “After spending some quality time comparing the actual experience of using Chrome, Safari, and Firefox across a variety of websites, I’m confident in saying browser benchmarks are profoundly uninformative.”
- “Ever since its Quantum engine overhaul, Firefox has been garnering plenty of praise from satisfied users, and though I’m only just starting to get into using it full-time as my main browser, everything I’ve seen has been encouraging.”
Nick Cotton is a project manager based out of Los Angeles, California. He’s got a background in the entertainment industry, and uses his talent at online messaging to extol the virtues of content marketing, interactive fiction and sentences measuring 280 characters or less.
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