B uy Sooner, Ransomware and Offensive Comments

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Nick Cotton Jun 28, 2017

Here’s the news we’re talking about around the Zbra Studios water cooler. We’ve provided key bullet points from each article for the speed readers out there. For those looking to dig in, click on the links for the full story.

Taste, Smell, Sight, Or Sound: Which Senses Make You Buy Sooner?
By JEFF BEER from Fast Company

“The study found that ads highlighting more distal sensory experiences like sight and sound lead people to delay purchasing, while those that emphasize more proximal sensory experiences like touch or taste lead to earlier purchases.”

“Elder says agencies, brand managers, CMOs, and other marketers want to start thinking about matching the right sensory distance with other dimensions of distance, such as physical distance, social distance (how close the relationship is between individuals), or even distance in time.”

How a tiny L.A. cybersecurity firm pulled the plug on a global ransomware attack
By Jill Leovy  from The Los Angeles Times

“Fast, indiscriminate and disruptive, the computer infection locked up computers in British hospitals and was spreading across the world when Neino’s company Kryptos Logic stepped into the ring.”

“Neino has been quick to capitalize on the business opportunities from his new prominence. But he has also tried to use this status as ransomware wrangler to push for policy changes — measures he says are needed to cope with this new landscape of cyber-mayhem.”

“Day to day, its researchers spend their time reporting on malware to subscribers, and tracking the tens of thousands of new malware codes that surface daily on the Web.

In essence, they operate like zoologists in the field: They detect malicious sequences by the signals they emit, catalog them and try to lure them into simulated targets so they can be dissected.”

Instagram now uses AI to block offensive comments
By  Jacob Kastrenakes From The Verge

“Instagram is introducing an enhanced comment filter today meant to wipe out nasty remarks using AI.”

“Now, the system is getting a lot smarter. It uses machine learning to identify comments that seem offensive, giving the system some ability to take into account the reply’s context, potentially catching more bad comments and cutting down on false positives at the same time.”

“Instagram is also announcing an AI spam-filtering system today, too. The spam filter has secretly been in place since last October, but it’s only being revealed today. Given that no one has noticed it in the past nine months, the filter probably isn’t blocking too many comments that it shouldn’t.”

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