W hat we’re reading in graphic design and marketing

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Sean McGoey Apr 12, 2013

Ah, Friday. Time to kick back, peruse the internet, and pretend like you’re working. Looking to kill some time? Check out what we’re reading this week in our weekly roundup:

Five ways to stay productive during a power outage | Graphic Design Blender
It might be tempting to call it quits for the day when your power goes out at work, but if you need to stay on task, this article has some great tips for keeping your productivity up – even if it’s just a little bit of yoga to keep yourself centered and ready to get back into the game.

A Creative Catharsis | Sharp Suits
In a creative burst of catharsis, several graphic designers decided to turn some of the less-than-stellar feedback they’d received from clients and co-workers into a series of hilarious (and beautifully designed) posters. It’s difficult to choose a favorite, but the photo of a terrified toddler overlaid with the text, “We need to remove the baby’s ear,” is simply priceless.

How Small Businesses Are Using Social Media To Grow Their Visibility | Business 2 Community
It’s difficult to dispute the necessity of social media outreach in the modern business world, and this is a fantastic article hitting on some major points. The article presents the acronym R.A.C.K., standing for Research, Actively engage, Connect, and Knowledge sharing. If you’re just getting started with social media for your business, this article is a great place to begin, and even comes equipped with a snazzy infographic detailing how small businesses are using social media right now.

10 Reasons Business Blogging is Better | Malhar Barai
Just because we’re reading the article doesn’t mean we necessarily agree with everything said! While the post makes some good points about the importance of having a blog for your business, it doesn’t acknowledge that Facebook is a powerful business tool as well. Our solution? Use both. Create the content on your blog, then drive traffic to it through Facebook.

Pantone underwear: Underpantones and Underpantytones | Stock Logos
Looks like someone figured out how to put the ‘pant’ in Pantone. South African design agency MARK got together over a few beers and decided to bring a different sort of exposure to the brand, with their Underpantones and Underpantyones. No word yet on if you can actually purchase the Pantone Color of the Year as one of your unmentionables, but that doesn’t mean it’s not a great idea.

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