Zbra Strategy
Zbra Studios’ mission is to create custom, accessible and secure websites backed by data-driven strategies. From initial site development and design to implementation of SEO practices, we strive to craft digital solutions to engage audiences, reinforce brand identities and generate lasting results for our clients.
Discovery
We start by forming a holistic view of your company and its place in the market. Once we’ve defined your goals, we analyze your customer base and competition. This discovery period ensures we consistently target your buyer personas and enables us to follow suit with your future projects.
UX and Strategic Planning
Creating an effective user experience is the backbone of a successful business website—and our specialty. In this phase, we develop navigation tiers and wireframe the appearance of pages on desktop and mobile.
Visual Design
Your business website should wow visitors when they land on the homepage. Once site functionality is established, we start by working on brand representation and provide multi-concept mockups. Once you’ve picked your favorite, we layer in responsive design, so the final product is as functional as it is elegant.
Coding and Development
We build most of our business websites with WordPress and create custom themes to match the design developed for your project, allowing for maximum coding flexibility and security. With a full-featured CMS, updating your site with fresh and engaging content after launch is as easy as composing an email.
Quality Assurance Testing
Before your business website goes live, we thoroughly test the project and then pass it to your company for review to make any adjustments and address any issues as necessary. During this phase, we also conduct back-end training sessions so you can test drive the site in preparation for launch.
Project Launch
Once your business website is approved, we take the project live. To confirm a smooth transition for return visitors, we also set old URLs to redirect to the homepage or new counterparts. We want the traffic you’ve developed over the years to keep flowing, no matter what method people use to get to your site.
Refine
The launch of your business website is not the end of our partnership. Because refinement is key to any successful strategy, we provide a 30-day post-launch maintenance plan in which the Zbra Studios team updates your site.
Ongoing Marketing
Now it’s time to implement Zbra Studios marketing strategy for your business website. We offer digital and social advertising, as well as email marketing to reach your audience. You’ll also receive detailed analytics reports to evaluate these campaigns.
Search Engine Optimization
To help customers find you, we can optimize your business website to rank high on SERPs. By creating high-quality content, optimizing keywords and improving site speed, our on-page SEO, off-page SEO and technical SEO tactics address all aspects of your site’s performance and visibility.
Conversion Optimization
Zbra Studios helps you make the most of your elevated online presence with A/B testing, content refinement and conversion optimization. Using this data, we explain who’s coming to your business website, what they’re doing once they’ve arrived, and how you can use that information to identify leads and follow up.
Helping brands
find their Stripes
for over 19 years.
