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N o Cookies and Bluesky Thinking

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Nick Cotton Jan 27, 2024
What Chrome’s Elimination of Third-Party Cookies Means for Meta Advertisers
By John Lommer
  • “Essentially, the Chrome browser itself will continue to track your online behavior, but the information that it sends to Google or other parties will be anonymized and categorized, rather than hyper specific (for example, you’re interested in baseball, rather than you visited a specific website related to the 1982 Milwaukee Brewers).”
  • Intelligent Tracking Prevention (ITP) blocks third-party cookies by default from Safari browsers. Of course, Safari makes up about 14% of all browsers. The inclusion of Chrome in this effort would likely be the final step to killing third-party cookies completely.”
  • “What’s interesting is that almost all of the response I’ve read regarding the anticipated impact of this change was focused on targeting. I’m not sure if that’s a coincidence or if there will be less impact on attribution and optimization. Because I would assume that if third-party cookies were critical to attribution, that would be the bigger issue here.”
All of Bluesky’s Features (So Far) and How to Use Them
By Tamilore Oladipo from Buffer
  • “Bluesky has rapidly gained traction in just two years since its launch in 2021, reaching 2 million users in November 2024. This is especially impressive, considering it’s been closed off and is still gated with its invite-only format.”
  • “Bluesky’s ever-evolving moderation approach isn’t perfect, but it demonstrates a commitment to a balanced and secure user experience. This system is pivotal in fostering a trustworthy and user-centric social media space.”
  • “With its X-like interface, Bluesky is best for users seeking a familiar experience but with more control over their data and community engagement.”

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