D ead Passwords and Data Matching

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Nick Cotton Jun 25, 2022
Apple Just Killed the Password—for Real This Time
By Matt Burgess from Wired
  • “At Apple’s Worldwide Developer Conference yesterday, the company announced it will launch passwordless logins across Macs, iPhones, iPads, and Apple TVs around September of this year. Instead of using passwords, you will be able to log in to websites and apps using ‘Passkeys’ with iOS 16 and macOS Ventura.”
  • “Under the hood, Apple’s Passkeys are based on the Web Authentication API (WebAuthn) and are end-to-end encrypted so nobody can read them, including Apple. The system for creating Passkeys uses public-private key authentication to prove you are who you say you are.”
  • “At the moment, there are unanswered questions about what happens to your Passkeys if you want to ditch Apple’s ecosystem for Android or another platform.”
Google Analytics & Search Console Data Never Match – And Here’s Why
By Roger Montti from Search Engine Journal
  • “Google Analytics and Search Console data do not match. The discrepancy creates the impression that the data is inaccurate in some way. The reality is that the data is in fact accurate. The discrepancy exists in what is being tracked and how Google chooses to present it.”
  • “The reasons for the differences range from what time zone traffic events are attributed in to how landing pages are aggregated.”
  • “These are two different products that report data in different ways and that’s all it is.”

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