GoogleSEOUser Experience

D ramatic Accessibility, Gen Z SEO and Audio Search

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Nick Cotton Feb 26, 2021
9 Things That Can Dramatically Improve Site Accessibility
By Michael Brenner from Marketing Insider Group
  • “To avoid revenue losses and ensure access for all, we’re going to provide you with some pro tips to improve accessibility.”
  • “According to a recent survey, the most common accessibility barriers are crowded pages with too much content, ReCAPTCHA tests, poor linking and navigation, issues with forms, and legibility.”
  • “The key to ensuring they have a better understanding is descriptive linking. It’s best to link to the text that defines what the link is. Screen-readers will be able to navigate the site better for these visitors.”
The Potential Impact of Gen Z on SEO
By Stewart Fussell from MOZ Blog
  • “Generation Z’s behaviors differ from the cohorts that came before it, creating a new challenge for businesses marketing to consumers within it.”
  • “…search engines have been around longer than Gen Z has, with the first search engine appearing in 1990, so it’s no surprise that their use is second nature to this age group.”
  • “Finally, their use and reliance on mobile devices can’t be overlooked or overstated. The stereotype that people are now glued to their phones has some merit, and companies like Google have taken notice.” 
Google Audio Search – Will it Ever Be Possible?
By Matt Southern from Search Engine Journal
  • “Results of early testing, which Google published in a blog article, indicates audio search is harder to accomplish than it might sound.”
  • “When named entities aren’t understood, the AI makes its best guess of what was said. However, that’s an unacceptable solution for web search, because an incorrect transcription can change the entire meaning of what was said.”
  • “The next step is to test a feedback loop where newsrooms help to improve the machine learning models by identifying common transcription errors.”

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