S EO KPIs, Negative Keywords and Requests to Delete

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Nick Cotton Oct 24, 2020
12 Important SEO KPIs You Should Track
By Shelley Walsh from SEMRush
  • “It is no hidden secret that SEO takes time to deliver results and returns, but by setting KPIs (key performance indicators), you can be in a better position to demonstrate the impact that your strategy is having on business.”
  • “Measuring organic sessions is really simple to measure in Google Analytics. But, for the purpose of tracking SEO KPIs, we recommend focusing on data from Google Search Console, as this will allow you to exclude brand searches and view organic clicks for non-branded terms in isolation.”
  • “While every marketer has their own KPIs that they need to track and report on to key stakeholders, the fact is that you need to have these in place and regularly be analyzing your site’s performance against them.”
Proactively building negative keyword lists in Google Ads is now more important than ever
By Eliot Shiner  from Search Engine Land
  • “Google appears to be pushing for the premature rollout of automated features to further develop its machine learning (at the expense of the advertiser).”
  • “As one of the main controls around monitoring and optimizing paid search activity on the platform, and with (unsurprisingly) little clarification around quite how this significance is calculated, this update was met with frustration and anger by the SEM community.”
  • “While the full impact is not yet realized, this announcement does likely pose serious issues for data-hungry advertisers, looking to thoroughly understand and improve their account performance through analysis of their search term data.”
Chrome bug meant browser didn’t respect user requests to delete Google site data
By Jon Porter From The Verge
  • “If you ask Chrome to delete all cookies and site data whenever you quit the browser, it’s reasonable to expect that this policy applies to all websites. Recently, though, a bug in the browser meant data wasn’t being removed for one site in particular: YouTube.”
  • “In a statement, Google said it was aware of the issue and was working on a fix.”
  • “Johnson and The Register also reported that site data from Google.com also appeared to remain after a restart. However, in comments given to The Verge, Google confirmed that this is expected behavior. This is because Chrome’s default new tab page includes a Google search box and Google sign-in link, meaning a cookie gets re-added when this page is visited.”

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