D ata Limits, Upgraded Retweets and Professional Naming

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Nick Cotton May 17, 2019
Limit How Long Google Keeps Your Data With This Overdue Setting
By Lily Hay Newman from Wired
  • “As of today, anyone with a Google account can start limiting how long their data gets stored using new settings the company announced last week.”
  • “The feature allows users to set a time limit for Google to retain certain types of data, either three months or 18 months, after which the information is automatically deleted.”
  • “Google already allowed users to ‘pause’ data collection for Web & App Activity altogether. If you have that enabled, there will be no data for Google to delete, but it still can’t hurt to enable another line of defense.”
Twitter gives Retweets an upgrade
By Sarah Perez from TechCrunch
  • “In a small but useful update rolled out today, Twitter will now allow users to add a photo, video or GIF to a Retweet, instead of only text.”
  • “The update also represents yet another step further away from Twitter’s original goal of offering a sort of public SMS-type platform with all the accompanying limitations of that format.”
  • “Combined, the changes speak to a platform that’s looking to shed its reputation for ‘text status updates,’ in favor of something more media rich and engaging.”
How brands get their names, explained by a professional namer
By Rebecca Jennings from Vox
  • “A lot of them want to start with a design and then treat naming as an afterthought, and I think that’s one of the most significant pitfalls when it comes to naming. A name’s trademark makes it super precious and really valuable, versus design, which doesn’t have that trademark process unless you’re talking about a logo. The design can work around a name, but the name can’t work around the design.”
  • “The name that is most successful is the one that fits the strategy, and that strategy is going to be really different. Sometimes the project calls for a descriptive name and it needs to be really boring. But sometimes they need to be crazy and disruptive because there are tons of people in this category and in order to stand out, you need a really unique name.”
  • “What’s causing a lot of head-scratching is voice activation and the role names that are said and not seen. Are you going to say, ‘Alexa, order some detergent,’ or is there a word you could use to force the brand back into that conversation, whether it’s Tide or Gain, so being top of mind and almost being associated with the category itself.”

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