M illions of Fakes and a Lazy Influencer Marketing
Here’s the news we’re talking about around the Zbra Studios water cooler. We’ve provided key bullet points from each article for the speed readers out there.
Millions Of Comments About The FCC’s Net Neutrality Rules Were Fake.
By Kevin Collier and Jeremy Singer-Vine from BuzzFeed News
- “The Justice Department is investigating whether crimes were committed when potentially millions of people’s identities were posted to the FCC’s website without their permission, falsely attributing to them opinions about net neutrality rules, BuzzFeed News has learned.”
- “The reports are the first that federal investigators are taking in interest in the case, which was already subject to an investigation previously announced by the New York attorney general’s office.”
Why influencer marketing is not all it’s cracked up to be
By Dylan Walsh from Fast Company
- “Simply seeding a few more people at random avoids the challenge of mapping a network’s contours and can spread information in a way that is essentially indistinguishable from cases involving careful analysis; seeding seven people randomly may result in roughly the same reach as seeding five people optimally.”
- “Curious about how it compared to targeted seeding, they built a model and ran it alongside three past experiments from development economics that used deliberate seeding methods.”
- “When the authors compared the results of their model, which used random seeding, to results that relied on careful network analysis, they found that random seeding with one to three additional seeds performed nearly as well as targeted seeding, both in terms of speed and extent of diffusion. In some cases, their results proved even better.”