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F acebook Eclipsed and Instagram’s Algorithm

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Nick Cotton Jun 8, 2018

Here’s the news we’re talking about around the Zbra Studios water cooler. We’ve provided key bullet points from each article for the speed readers out there.

YouTube easily eclipses Facebook as most popular app among U.S. teens
From The Los Angeles Times
  • “Three years ago, Facebook was the dominant social media site among U.S. teenagers, visited by 71% of people in that magic, trendsetting demographic. Not anymore. Now, only 51% of kids ages 13-17 use Facebook, according to Pew Research Center.”
  • “The study demonstrates how difficult it may be to keep up that level of dominance, and how important the 2012 Instagram acquisition has been for Facebook’s future.”
  • “Pew noted that the biggest change since its last teen survey, besides Facebook’s fall from dominance, was just how ubiquitous smartphones have become among young people. “
How Instagram’s algorithm works
By Josh Constine from Tech Crunch
  • “1) Interest: How much Instagram predicts you’ll care about a post, with higher ranking for what matters to you, determined by past behavior on similar content and potentially machine vision analyzing the actual content of the post.”
  • “2) Recency: How recently the post was shared, with prioritization for timely posts over weeks-old ones.”
  • “3) Relationship: How close you are to the person who shared it, with higher ranking for people you’ve interacted with a lot in the past on Instagram, such as by commenting on their posts or being tagged together in photos.”

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