Reach Millennials, Burn Memories and Physical 2-Factor

Here’s the news we’re talking about around the Zbra Studios water cooler. We’ve provided key bullet points from each article for the speed readers out there.

Want To Reach Millennials? Invest In Mobile Messaging
By Pavithra Mohan from Fast Company
  • “The sheer volume of messages we exchange is staggering. Rosenthal claims that more than 250 billion texts are sent out each day across the world.”
  • “Unlike messaging, email is asynchronous; the same is true of social media platforms like Facebook and Twitter, thanks to their algorithmic newsfeeds. That explains why Rosenthal says the open rate for brand newsletters and email campaigns pales in comparison to the open rate for mobile messaging, which she reports hovers around 98%.”
  • “The promise of messaging, Rosenthal believes, is personalized experiences. Brands can only reach you if you opt into receiving messages from them, and chatbots can potentially learn your preferences over time and adjust their content accordingly.”
BURNING MEMORIES
By Scott Rosenberg from Wired
  • “My wife and I were married there 23 years ago, in the hillside living room looking out over a vine-carpeted valley. The fire turned this refuge into a heap of tile and ash. It also torched our family history: a mountain of scrapbooks, photo prints, and travel diaries that we will never mine again.”
  • “As with so many arguments about technology, this one collapses too easily into a binary choice that masks the real issue. We are always entrusting our memories to some kind of technology. Each has powers and perils.”
  • “No company will care for our heirlooms the way we ourselves will. Yet life is short, and few of us have the time or focus to draw up and execute a master plan for personal archiving. In the end, no plan can guarantee the survival of an artifact or a file directory, anyway. Fires rage; servers die.”
Two-factor authentication codes could get replaced by physical objects, study finds
By Shannon Liao from The Verge
  • “What if you could use a charm bracelet or a water bottle as your secret password? Researchers at the Florida International University and Bloomberg created a camera-based remote authentication solution to help you do just that on any mobile device.”
  • “The study says you can potentially use Pixie on any device with a camera, including older mobile devices, smartwatches, and Snapchat Spectacles. According to the paper’s findings, people found using a physical token easier than recalling and entering a text password, but slower and less accurate than facial recognition, since the physical objects people choose are more diverse than the shape of human eyes and faces.”
  • “The experts tested how secure Pixie was against a brute force attack with 14.3 million authentication attempts, and found that in 0.09 percent of all instances, Pixie would unlock for an attacker. Even if the attacker knew what object to use, the rate of success remained low.”

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