t bh Purchase, Harassment Calendar and Stealth Agency

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Nick Cotton Oct 20, 2017

Here’s the news we’re talking about around the Zbra Studios water cooler. We’ve provided key bullet points from each article for the speed readers out there.

Facebook acquires anonymous teen compliment app tbh, will let it run
By Josh Constine from TechCrunch
  • “Today, Facebook announced it’s acquiring positivity-focused polling startup tbh and will allow it to operate somewhat independently with its own brand.”
  • “tbh has racked up more than 1 billion poll answers since officially launching in limited states in August, mostly from teens and high school students, and spent weeks topping the free app charts.”
  • “With tbh’s strong brand name, distinctive design and explosive early traction, Facebook seems to have decided it was better to team-up than face-off.”
Twitter releases its calendar of upcoming measures to combat harassment and abuse
by Nick Statt from The Verge
  • “The calendar, first disclosed earlier this week in an internal Twitter email obtained by Wired, details nearly two dozen changes stretching from October 27th to January 10th. They focus on a broad range of topics, from non-consensual nudity to hateful imagery and violent rhetoric to more transparency around account suspensions.”
  • “Twitter says it wants to be more transparent with account suspensions too, especially following the controversy generated when it suspended actress Rose McGowan last weekfor what the public assumed was speaking out about sexual abuse…”
Inside #Fuel, Twitter’s Stealth Agency That Builds Ad Campaigns In Days
By Cale Guthrie Weissman from Fast Company
  • “Earlier this year at Digital NewFronts, Twitter unveiled a series of content deals with some video heavy hitters, including the NBA, MLB, BuzzFeed, and others. It was all part of the social media platform’s plan to reintroduce itself to the advertising community as a leader in video.”
  • “…if a brand wants to get a flurry of ads up ASAP, it can brainstorm with Fuel, who will then strategize about the best way forward. Then the team will edit and format video and have it ready in a matter of days.”
  • “Twitter’s ability to instantaneously react to what people are doing and saying make it an ideal way for brands to communicate with its users. What works are campaigns that understand the speed and tone of the site.”

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