AdvertisingJournalismSocial MediaTwitter

A dvertisers Don’t Care, Twitter Shares and Vertical Video

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Nick Cotton Sep 8, 2017

Here’s the news we’re talking about around the Zbra Studios water cooler. We’ve provided key bullet points from each article for the speed readers out there.

Facebook Has Serious Transparency Issues, But Advertisers Aren’t Going Anywhere
By Jeff Beer from Fast Company
  • “…an analyst looked at census data and discovered that Facebook has been inflating its ad reach numbers in the U.S. by more than 10 million in some age ranges.”
  • “…PHD USA’s chief investment officer Craig Atkinson told me, his clients are much more interested in using Facebook for its sophisticated audience targeting capabilities than finding audiences based on age, gender, and demography.”
  • “…to its credit, Facebook did release new tools earlier this year that offer increased transparency to advertisers, particularly around where their ads would appear.”
Twitter enables account sharing in its mobile app, powered by TweetDeck Teams
By Sarah Perez From Tech Crunch
  • “TweetDeck Teams — a feature that lets users share access to Twitter accounts without having to share a password — will now work in the Twitter app for iOS and Android.”
  • “Before this change, admins and contributors could only use TweetDeck Teams accounts in TweetDeck itself, so this broadens their availability.”
  • “Once a part of a Team, Twitter for iOS and Android users can tweet, Direct Message, Like and Retweet from a Team account using the main Twitter mobile app.”
Phones Are Changing How People Shoot and Watch Video
By Clive Thompson From Wired
  • “Did you hold the phone sideways, to get a horizontal, or landscape, shot? Or did you hold it vertically? Odds are you held it upright, which means you’re helping to accelerate one of the most underappreciated shifts in the mediascape.”
  • “This shift isn’t just changing the aesthetics of video—it’s changing the content. It makes some things easier to shoot and some things harder. Vertical is arguably better than horizontal at capturing personality. A horizontal close-up crops out everything but a person’s face. Vertical, by contrast, captures body language too.”
  • “For the present, one lesson seems clear: Verticality means immediacy. It’s the aspect ratio of breaking news (courtesy of bystanders) and of social media.”

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