Discovery vs Search, Thirsty AR, What’s App 1 Billion

Here’s the news we’re talking about around the Zbra Studios water cooler. We’ve provided key bullet points from each article for the speed readers out there. For those looking to dig in, click on the links for the full story.

How discovery differs from search – and offers opportunities for brands
By Lisa Lacy From The Drum
  • “While search and discovery sound similar – and they are – they are also two distinct concepts in marketing.”
  • “In other words, discovery exists on two levels: One is the customer and what he or she does not know he or she wants; the other is the business and the discovery of insights from data and its interactions with customers.”
  • “…according to Forrester, discovery could offer opportunities for small businesses in particular.”
The AR thirst is real, please @ me
By Matthew Panzarino From Tech Crunch
  • “I have been talking to a lot of people about AR over the past few months and there is a definable excitement around it.”
  • “The immediacy and visual nature of AR, plus the 300+ million (could be a billion depending on how you count it) actionable endpoints that are coming online when Apple launches ARKit officially in September, has investors engaging the Thirst Machine.”
  • “Nowhere is this more visible than Twitter, where every AR experiment post from a developer in the community features a rapid fire response trail of interested parties. “
More than 1 billion people are now using WhatsApp every day
By Dani Deahl From The Verge
  • “WhatsApp Status, its cloned Snapchat Stories feature, also reached 250 million daily users. What’s more, these WhatsApp users are currently sending 55 billion messages and 4.5 billion photos per day.”
  • “More popular overseas than it is in the US, WhatsApp currently supports 60 languages and has rapidly expanded its global user base by being easy to use, free, and sporting features lacking in traditional SMS.”
  • “it’s hard to say if WhatsApp’s popularity will steal a significant portion of Snapchat’s audience — more than half Snapchat’s users are not daily Facebook users and about half are not daily Instagram users — but it does show there’s still a huge market to fill in the world of ephemeral content.”

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