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D itch TV, Advertiser’s Preference and World Wide Availability

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Nick Cotton Mar 17, 2017

Here’s the news we’re talking about around the Zbra Studios water cooler. We’ve provided key bullet points from each article for the speed readers out there. For those looking to dig in, click on the links for the full story.

Adidas says it’s ditching TV advertising
By Lara O’Reilly from Business Insider
  • “Adidas chief executive Kasper Rorsted told CNBC on Wednesdayhat the sports apparel brand has turned its back on TV advertising.”
  • “’It’s clear that the younger consumer engages with us predominantly over the mobile device. Digital engagement is key for us — you don’t see any TV advertising any more.’”
Advertisers prefer Instagram to Snapchat
By Mathew Ingram, Fortune from VentureBeat
  • “According to a series of studies published recently by RBC Capital Markets, in partnership with Ad Age magazine, advertisers and marketers are significantly less interested in spending money on Snapchat than they are in doing so with competing services like Instagram and Facebook.”
  • “This reluctance appears to stem from a lack of return on the investment that some advertisers have made in Snapchat, as well as concerns about measurement, and declining engagement from users.”
  • “Concerns about how Instagram’s competitive threat might affect growth at Snap were cited by many as a factor in the lead-up to the company’s initial public offering. With a $24 billion market cap, the pressure will be intense to show strong growth — in both users and advertising revenue.”
Facebook’s Snapchat-like Stories are now available worldwide
By Jon Fingas from Engadget
  • “Just a couple of months after it started testing Stories in the main Facebook app, the social network has rolled out the feature to many (though currently not all) users worldwide.”
  • “…as big as Instagram is, it can’t compare to Facebook’s 1.7 billion mobile users — this move puts Stories in front of many, many more eyeballs.”

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