L ighter Fiber, Free Rides and Livestreaming Guidance

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Nick Cotton Feb 17, 2017

Here’s the news we’re talking about at the Zbra Studios water cooler. For all you TL;DR folks, we’ve provided key bullet points. Anyone looking for the full story can click on the link.

Snapchat study shows brands are getting a free ride, if you can find them
By Stewart Rogers From VentureBeat
  • “…how do brands use Snapchat to engage with consumers, and is anybody really listening to what a brand has to say in its Snapchat stories?”
  • “When you consider the different ways that brands can leverage Snapchat — via the expensive Discovery section, or through sponsored lenses and filters — it is a brand’s snap story that is performing extraordinarily well.”
  • “With brands getting a free pass to create content that has both high open rates and stellar completion rates, Snapchat offers a lot of value without much in the way of investment. How long will that continue? If the company follows the likes of Facebook, Instagram, and other networks — throttling access to organic content via algorithms — then likely not long at all.”
Google Fiber Sheds Workers As It Looks to a Wireless Future
By Klint Finley From Wired
  • “It’s not the end of Fiber, not exactly. But the slimming-down likely signals a future for Alphabet’s broadband ambitions that involves less fiber.”
  • “Access has hired a new CEO, tech and broadband veteran Greg McCray, to figure out new ways to bring faster—and presumably cheaper—high-speed internet access to the rest of the country.”
  • “…for now, the future of high-speed internet from Google looks decidedly wireless.”
Your ultimate guide to mobile livestreaming
By Hayley Tsukayama From The Washington Post
  • “YouTube just rolled out its mobile live-streaming option last week, and right now it is only open to people with more than 10,000 followers. But it should roll out to everyone later this year. When it does, it could end up being a great live soapbox.”
  • “Live Facebook broadcasts can reach people on and off the network — and arguably give the most people the biggest potential audience of any live-streaming service right now.”
  • “People expect Twitter, and by extension Periscope, to be a little loose and informal. That makes it a great platform for sharing first-person, on-the-ground events that you can then go back and relive.”

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