A re Keywords Dead, or Have They Just Evolved?

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Sean McGoey Jan 31, 2013


If you’re anything like us, you’ve probably watched closely as chunks of the Internet 1.0 have fallen by the wayside. As the internet grows up, the simple and clunky parts get replaced by the efficient and complex. Now, meet the new kid off the block: keywords.

For years, keywords ruled the internet. Pages began to appear with hundreds of keywords hidden in the source code, skewing search results and championing spam. In recent years, especially as Google has become a more central part of the Internet, that’s begun to change, and rumors of keyword deprecation have spread.

The folks over at Search Engine Watch have put together a compelling argument on why exactly “keywords are dead.” They have a lot to say, but what it boils down to is this:

  • Keywords aren’t just keywords anymore – they’re search queries, tied to user intent
  • Straightforward keyword research is no longer the only piece of the puzzle
  • Instead of a massive volume of related keywords, research into search queries and delivering on user intent is becoming a key part of the SEO process

Blogs, for example, are a great way to introduce valuable content to your website that will not only help search engine traffic, but also make your services or products more accessible to clients and customers. Every website and business is unique, and that demands a custom solution.

Perhaps keywords aren’t really “dead.” Perhaps they’ve simply evolved to a higher plane – one that interconnects with complex algorithms and calls itself “the search query.” Either way, one thing is clear: when the web evolves, we must choose to evolve with it, or become a relic of the past. As for us? We choose the former, and suggest you do the same.

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