Communities, Lens and Disaster

Here’s the news we’re talking about at the Zbra Studios water cooler. For all you TL;DR folks, we’ve provided key bullet points. Anyone looking for the full story can click on the link. Twitch ‘Communities’ help you find specific streams By NICK SUMMERS From Engadget “The platform’s popularity has given rise... Read More [ Read More ]

Character Count vs Trolls

What’s more likely to harm Twitter’s usage: that 140 characters doesn’t go as far as it used to, or the tendency to be the weapon of choice for online harassment?  Earlier this week, Twitter announced changes that go a long way to addressing character count. We’re all still waiting on... Read More [ Read More ]

Don’t Fight the Test

If you don’t have time to test your message, you can’t afford to advertise. A/B testing isn’t an optional part of the process. It is the process. Successful ads do not spring fully formed from the minds of advertisers. Positive results flow from systems. Meticulous, deliberate systems. Instincts. Confidence. Nostalgia.... Read More [ Read More ]