Snapchat vs. Youtube Influencer Marketing
A recognized YouTuber has a fleet of tools at their disposal. Metrics like follower count, video likes, advertiser click-through rates, and the comments section below the video are a gold mine of data for potential partners. YouTube treats these creators like the celebrities they are, providing top influencers with account... Read More [ Read More ] about Snapchat vs. Youtube Influencer Marketing
With driverless trucks being tested all across the country, and IBM’s Watson making vast life saving improvements to doctors’ diagnoses, it is time to be honest about how vulnerable human marketers are to the looming AI explosion. This is not a doomsday scenario. Nuclear warheads do not obliterate Earth’s outer... Read More [ Read More ] about AI On Every Marketing Team
Should you jump on the hot new thing (Pokémon)?
PokémonGo has been out for less than a month. In that short window, it has acquired more daily users than Tinder, Twitter, Whatsapp, and Instagram. The unrivaled growth of the nascent platform has triggered a concern among business owners over the age of 35. Is this the next big thing?... Read More [ Read More ] about Should you jump on the hot new thing (Pokémon)?
When the bots take over everything, remember: it all started with text messages. Any mobile carrier that used to charge people for text messages is culpable for the state we are now in. They charged users for a service which cost the carrier almost nothing and racked up cash, by... Read More [ Read More ] about Chat Bots Conquer All
4 Step Plan for Peach …before it dies
Peach is the latest messaging app (similar to WhatsApp) to be hyperventilated over among marketers. High hopes and bullish predictions ran rampant during its release. Low adoption rates and mediocre reviews quickly put out the fire that the Peach PR team was able to stoke. Marketers shouldn’t give up on... Read More [ Read More ] about 4 Step Plan for Peach …before it dies
The Biggest Mistake in Social Media Advertising
Advertising is all about data. Your vision will blur from squinting at numbers. Your middle finger will ache from the endless scrolling. This is a good thing. The pain is how you know you’re doing it right. How do you know if you’re doing it wrong? Take the short quiz below... Read More [ Read More ] about The Biggest Mistake in Social Media Advertising
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