F ake Users, Users First and a New Chrome Logo
3 ways bots and fake users are killing your search efforts
By CHEQ from Search Engine Land
- “1. Page rank is penalized: Malicious scrapers frequently arrive on websites to scan for information and extract data or content to use elsewhere. Because of this, the way they navigate throughout a website appears more erratic than typical human behavior.”
- “2. Site speed slows down: Site speed is also largely impacted by various types of bots and fake users. When malicious bots arrive on a website, they often preoccupy servers with high volumes of requests within short periods.“
- “3. Keyword strategy is misinformed: Both SEO and PPC marketers habitually perform keyword research before launching a new initiative or campaign. However, since bots and malicious human users frequently click on both paid and organic links at a large scale, marketers might misunderstand which keywords are actually the best performing.”
Why Having A User-First Approach To SEO Is Important
By Jesse McDonald from Search Engine Journal
- “Understanding the psychological impact of design is the most crucial element of what you should be learning – the ‘why’ behind what you’re putting in place – so your decisions have the desired effect on your users.”
- “Heat-mapping software gives you the ability to see precisely how people are interacting with your pages. Some systems even allow screen recording, so that you have a first-hand view of how users are moving through your site – and what’s stopping them from converting.”
- “UX isn’t everyone’s cup of tea – that’s why there’s an entire field of web design dedicated to it. You may even have a UX specialist or two at work in your company. But it is important for SEO, so you can’t afford to disregard it, or even minimize it. You need to put yourself in the shoes of a person visiting your website.”
Google’s new Chrome logo could have looked a lot different
By Tom Warren from The Verge
- “The new Chrome logo has some subtle differences from before, thanks to a lack of shadows, slightly different proportions, and brighter colors. Most Chrome users might not have even noticed its introduction in Chrome 100, but Google had experimented with far more radical designs that didn’t make the cut.”
- “Ultimately, Google played it safe with a subtle redesign that kept the four recognizable colors of the Chrome logo in place.”
- “Google did test out a variety of color, gradient, and proportion changes in different contexts and eventually created OS-specific customizations. On Windows 10 and Windows 11, the Chrome icon has more of a gradient, while brighter colors are visible on the icon in Chrome OS without gradients. Google even went for a more 3D look in macOS to match the rest of Apple’s operating system.”
Nick Cotton is a project manager based out of Los Angeles, California. He’s got a background in the entertainment industry, and uses his talent at online messaging to extol the virtues of content marketing, interactive fiction and sentences measuring 280 characters or less.
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