K eyword Cannibals, Product Tags and Vital Accuracy
How to Spot and Fix Keyword Cannibalization
By James Brockbank from Semrush
- “Keyword cannibalization happens when you have more than one page targeting your site’s same keyword and intent. One of the two pages affects the other’s ability to rank, and as a result, neither page will perform as well as it should.”
- “However, two pages with similar keywords can harmoniously live on the same site if they have different search intent.”
- “If your site has multiple pages targeting the same intent, but you only need to keep one of these live, put some 301 redirects in place.”
Instagram product tags rolling out to all U.S. users
By Danny Goodwin from Search Engine Land
- “The ability to tag products is starting to roll out now and will become available to everyone within the next few months. “
- “Until now, only businesses and creators could tag products in video posts, stories and reels.”
- “This is yet another way for brands and businesses to be discovered organically on Instagram.”
How To Accurately Measure Core Web Vitals
By DebugBear from Search Engine Journal
- “Core Web Vitals (CWV) are performance metrics that use real user experience data to measure the speed, responsiveness, and visual stability of your website.”
- “Google Search Console doesn’t show Core Web Vitals issues by individual URL right out of the gate. Instead, it shows issues by groups of URLs.”
- “…if you’re using only Google’s native tools for CWV troubleshooting, you may be missing key information that helps you drill down and make effective improvements to your website.”
Nick Cotton is a project manager based out of Los Angeles, California. He’s got a background in the entertainment industry, and uses his talent at online messaging to extol the virtues of content marketing, interactive fiction and sentences measuring 280 characters or less.
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