S ocial Accessibility, Funnel KPIs and Accelerated Mobile Pages

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Nick Cotton Mar 27, 2021
Social media has upped its accessibility game. But deaf creators say it has a long way to go.
By Rachel Lerman from The Washington Post
  • “Social media apps have carved out prominent space for video for years, and in the past 12 months short video clips and audio-only messaging have hit the mainstream in a way they never have before — from TikTok’s meteoric rise during the pandemic to upstarts such as audio-focused Clubhouse. That has forced a harsh spotlight — and provoked several instances of backlash — on the capabilities and shortcomings of these features on TikTok, Instagram, Twitter, YouTube and other popular apps.”
  • “Getting bare-bones captions onto videos is just a first step for social media websites, an initial toe into the waters of accessibility. Kim works on encouraging captions that are not just literal descriptions but also capture emotion and scene and feeling.”
  • “The calls for greater accessibility are not about creating special accommodations for certain groups, Lauridsen says. It’s not a novel thought, it’s just about creating equitable experiences for as many people as possible.”
Content KPIs to Define Success at Every Stage of the Funnel
By Brie E Anderson from Search Engine Journal
  • “Content in the awareness stage is focused on grabbing the eyeballs of those who have a problem that you can solve.”
  • “The engagement stage of the funnel is extremely important as it shows that people actually care about your business and what you do.”
  • “Tracking conversions helps give you leverage when trying to push for new content to be created, it also helps prove the value of content you’ve already created.”
What Is AMP? A Guide to Accelerated Mobile Pages
By Connor Lahey from SEMRush
  • “To ensure that your published content can be followed, it is a good idea to add information from your non-AMP page to your AMP page (and vice versa).”
  • “Because you’re providing instructions to search engines on the versions of content that exist (e.g., AMP and non-AMP), you can keep elements of code the same across the board. This includes hreflang, H1 tags, alt text for images, and structured data.”
  • “If you already have AMP for publisher and news content, it makes sense to continue using this until you can learn more about Core Web Vitals’ impact. As there is a chance that non-AMP sites may start to appear, this would be the opportunity to review your stance on AMP.”

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