C ookie Ban, Insight Removal and the Battle of the Browsers

Author image
Nick Cotton Jan 17, 2020
Google Chrome’s cookie ban is good news for Google — and maybe your privacy
By Sara Morrison and Rani Molla From Recode
  • “Google’s plan to eliminate third-party cookies from its Chrome browser by 2022 is bad news for many digital advertisers. But it’s great for Google, which, unlike its digital advertiser competition, doesn’t have to rely on third-party cookies to power its massive ad business.”
  • “Google already offered options for users to block third-party cookies but required users to opt-in to do so, which, as we’ve argued, is not very effective. Eliminating them outright is.”
  • “Eliminating third-party trackers simply maintains Facebook’s and Google’s ability to track consumers and gather enormous amounts of data about us while also preventing many of their advertiser competitors from doing the same.”
Twitter Is Removing the Audience Insights Element from Twitter Analytics
By From Andrew Hutchinson Social Media Today
  • “Initially launched back in 2015, Audience Insights provides more in-depth data on your profile followers, including demographic profiles, purchase behavior insights, mobile device usage stats and more. These data points can be helpful in mapping out more effective tweet and Twitter ads strategies, giving you more perspective on who, exactly, you need to reach.”
  • “Twitter hasn’t provided any further information at this stage as to a possible alternative, though it is worth noting that Twitter added a new ‘Conversation Insights‘ feature to Media Studio in November last year.” 
The browser wars are back, but it’s different this time
By  Dieter Bohn from The Verge
  • “… I want to start with some very high-level things to know about browsers right now — because after many years of stasis, things are really about to change.”
  • “For me, the key thing to watch will be whether or not this new Chromium-based Edge feels tacked-on to Windows.”
  • “There’s also the question of Microsoft’s app framework future — how much of it will be Electron, how much will be Progressive Web Apps, and how much will be actual Windows apps.”
  • “The mobile web is broken and unfettered tracking and data sharing have made visiting websites feel toxic, but since the ecosystem of websites and ad companies can’t fix it through collective action, it falls on browser makers to use technological innovations to limit that surveillance, however each company that makes a browser is taking a different approach to creating those innovations, and everybody distrusts everybody else to act in the best interest of the web instead of the best interest of their employers’ profits.”

Expand your presence on the web

Reach new customers in your market.