F acebook’s Fiasco, Reddit Redesign and Group Video Chats
Here’s the news we’re talking about around the Zbra Studios water cooler. We’ve provided key bullet points from each article for the speed readers out there.
Brands Don’t Like Facebook’s Fiasco, But They’re Still Buying Ads
By Jeff Beer From Fast Company
- “The Cambridge Analytica fiasco at Facebook is obviously a dumpster fire of data privacy issues, corporate responsibility issues, and, y’know, the future of democracy in the digital age.”
- “Still, the key for brands and advertisers is to make sure their presence on Facebook–and the entire internet for that matter–isn’t creepy, and that any consumer data is used to create an honest value exchange.”
- “We happily share every location, distance, and time of our runs on Nike Plus because Nike gives us back data on our progress, and more personalized coaching tips. As a result, Nike can target messages that aren’t creepy because we know we gave them data with that understanding. We also happily let Netflix mine all our watching habits because we know it will help improve their personal recommendations for us. That’s the value.”
Reddit begins rolling out first redesign in a decade
By Shannon Liao from The Verge
- “Reddit has redesigned its website and the changes begin rolling out today, marking the first time in a decade that the social media network has altered its interface.”
- “To promote content creation, a big blue button stands out on the main page, r/all, inviting users to post something new.”
- “Those users who liked the old site better will be able to keep using the old UI. Reddit says in its announcement post today, ‘We do not have plans to do away with the current site. We want to give you more choices for how you view Reddit.’”
Snapchat is rolling out group video chats like Messenger and Houseparty
By Kurt Wagner from Recode
- “Snapchat is rolling out group video chats…”
- “Snapchat is well known for its Stories feature and its Discover section full of digital publishers, but the app’s most popular feature is still private messaging.”
- “The feature means more competition for Messenger and Skype, which also offers group video chats. But it’s probably really bad news for Houseparty, the group video app that spun out of Meerkat and has been popular with teenagers.”
Nick Cotton is a project manager based out of Los Angeles, California. He’s got a background in the entertainment industry, and uses his talent at online messaging to extol the virtues of content marketing, interactive fiction and sentences measuring 280 characters or less.
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