B uy Twitter, LA Logo and Instagram Polls
Here’s the news we’re talking about around the Zbra Studios water cooler. We’ve provided key bullet points from each article for the speed readers out there.
Why Amazon should buy Twitter
By Kurt Wagner from Recode
- “Amazon has a growing advertising business, and Twitter is an advertising company. Twitter hasn’t figured out direct-response advertising the way Google and Facebook have, but matching Amazon’s purchase and search data with Twitter’s data around people’s interests is a fun idea.”
- “Imagine if Amazon could sell you a new television, then automatically connect you with the seller via Twitter DM for any troubleshooting, receipts or exchanges. Twitter already offers some business features for customer-service purposes, but it has really underachieved there. Teaming with Amazon could help.”
- “Imagine if Twitter didn’t need to report earnings every three months, and if the service was instead measured by its ability to influence the real world and disseminate information. Putting the company under Amazon’s umbrella would give Bezos time to figure out the best way to value Twitter without watching its business get ripped by the media and Wall Street every three months.”
Los Angeles Gets A New Logo To Celebrate Creative Culture And Business
By FastCompany
- “Ad campaign around civic pride, no matter how cool the locale, tend to veer into cheeseball tourism territory–the food! The sights! Oh the fun you’ll have! But here we get a campaign that, instead of trying to attract outsiders, is aimed inward at its own citizens. And more specifically, at its creative community.”
Instagram Stories mimics Polly with new polls
By Josh Constine from TechCrunch
- “Polly blew up with teens last month by tacking multiple-choice polling onto Snapchat. Instagram is following suit with its own polling feature within Stories.”
- “Polls could make Instagram Stories more interactive instead of something you rapidly fast-forward through. Hopefully multiple-choice answers are coming beyond the existing binary choices.”