V isual Revolution, Accidental Clicks and Journalism Take Over
Here’s the news we’re talking about around the Zbra Studios water cooler. We’ve provided key bullet points from each article for the speed readers out there. For those looking to dig in, click on the links for the full story.
We’re in the early stages of a visual revolution in journalism
By CORY HAIK From Recode
- “…the new mixed-media formats in social video (primarily short- and mid-form) offer a rich opportunity to deliver complicated news in compelling ways. I see short-form social video, and visually driven, mobile tap-through stories as much the same media. We are seeing this developing and coming together across all platforms: Facebook, Google, Apple, Instagram, Snap and more.”
- “Audiences that spent time consuming only the first couple of paragraphs of a news story are now watching 45 seconds of a video that conveys the same information. And, yes, sometimes with words on the screen. I believe this will become more sophisticated and more prevalent, and before you tell me that it’s intellectually inferior, just believe me — it’s not in its final form.”
- “For the newsroom of the future, it’s incumbent on us to get ahead and lead with teams of journalists outfitted to meet this moment…”
Facebook says it’s removing accidental clicks from its ad network
By Anthony Ha From TechCruch
- “Advertisers on Facebook’s Audience Network will no longer have to worry that they’re paying for users who accidentally clicked on their ads.”
- “Facebook is sorting out unintentional clicks by discounting instances where a user bounces back after two seconds or less.”
- “In addition, Facebook is also announcing that it’s making new ad metrics available (it’s been making a broader push around this).”
When Silicon Valley Took Over Journalism
By FRANKLIN FOER From The Atlantic
- “As Silicon Valley has infiltrated the profession, journalism has come to unhealthily depend on the big tech companies, which now supply journalism with an enormous percentage of its audience—and, therefore, a big chunk of its revenue.”
- “What makes these deals so terrible is the capriciousness of the tech companies. Quickly moving in a radically different direction may be great for their bottom line, but it is detrimental to the media companies that rely on the platforms.”
Nick Cotton is a project manager based out of Los Angeles, California. He’s got a background in the entertainment industry, and uses his talent at online messaging to extol the virtues of content marketing, interactive fiction and sentences measuring 280 characters or less.
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