Is Your MVP Looney Tunes?

The Dodgers and Angels are conspiring. Their marketing departments have teamed up to ignite a lukewarm freeway rivalry between the two Los Angeles teams. The billboard, pictured above, beams down at the corner of Highland and Wilshire. This match-up has plenty going for it. Both teams have strong chances of... Read More [ Read More ]

We Love LA

In the first quarter of every year, the Dodgers announce the new slogan that will encapsulate advertising, marketing and digital campaigns for the new season. Last year it was the staccato “Live. Breath. Blue.” (Punctuation enthusiasts rejoiced, as sports teams usually overlook the lowly period in favor of the exclamation... Read More [ Read More ]