Lighter Fiber, Free Rides and Livestreaming Guidance

Here’s the news we’re talking about at the Zbra Studios water cooler. For all you TL;DR folks, we’ve provided key bullet points. Anyone looking for the full story can click on the link. Snapchat study shows brands are getting a free ride, if you can find them By Stewart Rogers From VentureBeat “…how do brands use Snapchat to engage with consumers, and is anybody really listening to what a brand has to say in its Snapchat stories?” “When you consider the different ways that brands can leverage Snapchat — via the expensive Discovery section, or through sponsored lenses and filters…

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Communities, Lens and Disaster

Here’s the news we’re talking about at the Zbra Studios water cooler. For all you TL;DR folks, we’ve provided key bullet points. Anyone looking for the full story can click on the link. Twitch ‘Communities’ help you find specific streams By NICK SUMMERS From Engadget “The platform’s popularity has given rise to a new problem though: discoverability.” “Enter “Communities,” a new type of hub page that users can build around specific games or topics.” “…now, a streamer can reach a specific, relevant audience on a broadcast-by-broadcast basis.” Pinterest introduces Lens, a Shazam for objects in the real world By CASEY NEWTON…

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Pizza Bot, Instagram Stories and Twitter Activisim

Here’s the news we’re talking about at the Zbra Studios water cooler. For all you TL;DR folks, we’ve provided key bullet points. Anyone looking for the full story can click on the link. Domino’s Pizza bot now offers its full menu and custom orders on Facebook Messenger By KHARI JOHNSON From VentureBeat “Just in time for Super Bowl Sunday, today Domino’s Pizza opened its Facebook Messenger bot to allow people to make entire orders. Dom the pizza bot first made its debut last summer ahead of Pizza Hut.” “Domino’s has long been a fan of chat commerce. Well before the start…

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Messenger Ads, FCC and Social Media Addiction

Here’s the news we’re talking about around the Zbra Studios water cooler. We’ve provided key bullet points from each article for the speed readers out there. For those looking to dig in, click on the link for the full story. Facebook Messenger begins testing ads…and they’re big By SARAH PEREZ from TechCrunch “The ads currently take up a lot of screen space on the homescreen, where they sit below your Favorites and above the Active Now section, which shows you which friends are online.” “But the truth is, people like to reach out to businesses via Messenger because it’s a…

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Robots, LinkedIn and Mobile Games

Here’s the news we’re talking about around the Zbra Studios water cooler. We’ve provided key bullet points from each article for the speed readers out there. For those looking to dig in, click on the link for the full story. The Touchy Task of Making Robots Seem Human—But Not Too Human By MARGARET RHODES from Wired “It seems most robot helpers take one of these two shapes: humanoid or monolithic. Yet, a middle ground is emerging—one with just a hint of anthropomorphism.” “Sundar and his team study people’s reception of social robots, and found that robots that appear too human—not in…

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Snapchat vs. Youtube Influencer Marketing

A recognized YouTuber has a fleet of tools at their disposal. Metrics like follower count, video likes, advertiser click-through rates, and the comments section below the video are a gold mine of data for potential partners. YouTube treats these creators like the celebrities they are, providing top influencers with account managers who make sure concerns get addressed. As a result, influencers on YouTube have everything they need to work directly with big brands and rake in that sweet big brand money.  Snapchat influencers have none of that. Though it’s the go-to communication method of choice for millennials, Snapchat Stars’ relationship…

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